My partner, Joe Capko, happened upon something interesting today while checking out some local rheumatologists’ websites.  See anything unusual in these Bing directory/map listings?



Notice how the first listing, for Pacific Rheumatology Associates, is paired with a website link for Pacific Eye?

What probably happened is that Bing assembled these map-keyed listings from data it had accumulated in its index — and somehow, something went wrong.  (Perhaps, for example, the rheumatology practice and the eye practice are located in the same building — or perhaps one is located in a suite vacated by the other.)

Whatever the cause, it’s unlikely that Pacific Rheum would want this situation to continue if they were aware of it — which is why it’s so important to check and claim your listings on every platform that patients might encounter.  I haven’t given Bing as much attention as Google, mainly because Google is still estimated to serve more than three times as many online searchers, but every practice should still — at a minimum — check to see if they’ve already got a directory listing on Bing, claim it (or set up a free one if one hasn’t yet been established), and make sure the information it contains is correct.

Bing has been growing in the past few years, thanks to a partnership with Yahoo — it has become a more important search resource for an increasing number of people, and that’s another good reason to at least give Bing’s directory a quick check and clean-up.